{"id":9541,"date":"2025-04-09T13:30:00","date_gmt":"2025-04-09T17:30:00","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=9541"},"modified":"2025-04-21T12:50:14","modified_gmt":"2025-04-21T16:50:14","slug":"estudiantes-de-taller-de-diseno-grafico-8-realizaron-exposicion-de-sus-campanas","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=9541","title":{"rendered":"Estudiantes de Taller de Dise\u00f1o Gr\u00e1fico 8 realizaron exposici\u00f3n de sus campa\u00f1as"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los estudiantes de la c\u00e1tedra de Taller de Dise\u00f1o Gr\u00e1fico 8 exhibieron una variedad de trabajos vinculados a campa\u00f1as publicitarias en el sal\u00f3n de usos m\u00faltiples de URBE este pasado mi\u00e9rcoles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la exposici\u00f3n, ocho grupos de estudiantes crearon campa\u00f1as para distintas marcas, poniendo de relieve las convenciones de videojuegos, tal como mencion\u00f3 la profesora Helen Hern\u00e1ndez.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037734_y-1-1024x768.jpg\" alt=\"\" class=\"wp-image-9596\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037734_y-1-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037734_y-1-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037734_y-1-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037734_y-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La profesora resalt\u00f3 la significativa responsabilidad asumida por los estudiantes al concebir campa\u00f1as integrales que incorporan elementos de publicidad exterior, medios digitales, redes sociales, material impreso y stand 3D.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037737_y-1024x768.jpg\" alt=\"\" class=\"wp-image-9595\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037737_y-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037737_y-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037737_y-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037737_y.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo principal del proyecto fue la creaci\u00f3n de la identidad de un cliente, explic\u00f3 la profesora Hern\u00e1ndez, quien adem\u00e1s destac\u00f3 la relevancia de los eventos para cine y videojuegos presentados en la exposici\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037733_y-1024x768.jpg\" alt=\"\" class=\"wp-image-9593\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037733_y-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037733_y-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037733_y-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037733_y.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las campa\u00f1as publicitarias ejecutadas por los alumnos de Taller de Dise\u00f1o 8 se encuentran la desarrollada para la marca de videojuegos Evolution Evo3. Esta campa\u00f1a estableci\u00f3 una estrategia de medios basada en publicidad en vallas, redes sociales y la colaboraci\u00f3n de influencers para expandir el mercado regional en este sector.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037729_y-1024x768.jpg\" alt=\"\" class=\"wp-image-9590\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037729_y-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037729_y-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037729_y-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037729_y.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El Taller de Dise\u00f1o Gr\u00e1fico 8 facilita que los estudiantes utilicen diversas herramientas tecnol\u00f3gicas para desarrollar campa\u00f1as originales y posicionar marcas en el mercado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"95\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/FirmaWEB-Ilda-Alvarez-02-1.png\" alt=\"\" class=\"wp-image-9468\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/FirmaWEB-Ilda-Alvarez-02-1.png 355w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/FirmaWEB-Ilda-Alvarez-02-1-300x80.png 300w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los estudiantes de la c\u00e1tedra de Taller de Dise\u00f1o Gr\u00e1fico 8 exhibieron una variedad de trabajos vinculados a campa\u00f1as publicitarias en el sal\u00f3n de usos m\u00faltiples de URBE este pasado mi\u00e9rcoles. Durante la exposici\u00f3n, ocho grupos de estudiantes crearon campa\u00f1as para distintas marcas, poniendo de relieve las convenciones de videojuegos, tal como mencion\u00f3 la profesora [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-9541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudiantes de Taller de Dise\u00f1o Gr\u00e1fico 8 realizaron exposici\u00f3n de sus campa\u00f1as - Administrador<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudiantes de Taller de Dise\u00f1o Gr\u00e1fico 8 realizaron exposici\u00f3n de sus campa\u00f1as - Administrador\" \/>\n<meta property=\"og:description\" content=\"Los estudiantes de la c\u00e1tedra de Taller de Dise\u00f1o Gr\u00e1fico 8 exhibieron una variedad de trabajos vinculados a campa\u00f1as publicitarias en el sal\u00f3n de usos m\u00faltiples de URBE este pasado mi\u00e9rcoles. Durante la exposici\u00f3n, ocho grupos de estudiantes crearon campa\u00f1as para distintas marcas, poniendo de relieve las convenciones de videojuegos, tal como mencion\u00f3 la profesora [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/campusnuevo.urbe.edu\/?p=9541\" \/>\n<meta property=\"og:site_name\" content=\"Administrador\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-09T17:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T16:50:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/04\/photo_4913936671528037732_y.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alfredo Reyes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alfredo Reyes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=9541#article\",\"isPartOf\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=9541\"},\"author\":{\"name\":\"Alfredo Reyes\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/#\/schema\/person\/4d66b57673848b539bcdf9d2eecb88f5\"},\"headline\":\"Estudiantes de Taller de Dise\u00f1o Gr\u00e1fico 8 realizaron exposici\u00f3n de sus campa\u00f1as\",\"datePublished\":\"2025-04-09T17:30:00+00:00\",\"dateModified\":\"2025-04-21T16:50:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=9541\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/#organization\"},\"articleSection\":[\"ACADEMIA\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/campusnuevo.urbe.edu\/?p=9541#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=9541\",\"url\":\"https:\/\/campusnuevo.urbe.edu\/?p=9541\",\"name\":\"Estudiantes de Taller de Dise\u00f1o Gr\u00e1fico 8 realizaron exposici\u00f3n de sus campa\u00f1as - 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