{"id":6692,"date":"2024-04-08T14:52:00","date_gmt":"2024-04-08T18:52:00","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=6692"},"modified":"2024-04-10T15:01:27","modified_gmt":"2024-04-10T19:01:27","slug":"escuela-de-comunicacion-social-realizo-la-jornada-conectados-5-0","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=6692","title":{"rendered":"Escuela de Comunicaci\u00f3n Social realiz\u00f3 la jornada Conectados 5.0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La Facultad de Humanidades y Educaci\u00f3n a trav\u00e9s de la Escuela de Comunicaci\u00f3n Social, realiz\u00f3 el evento Conectados 5.0 donde los estudiantes presentaron las campa\u00f1as publicitarias de las c\u00e1tedras Publicidad I y II.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El coordinador de la jornada Profesor Javier Berm\u00fadez coment\u00f3 que los estudiantes trabajaron bajo un esquema agencia y cliente, realizando una campa\u00f1a publicitaria la cual fue presentada a toda la comunidad universitaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLos equipos se organizaron y crearon su propia agencia de publicidad atendiendo cada uno su respectivo cliente, fueron diez stand entre las dos c\u00e1tedras, cada equipo realiz\u00f3 su emprendimiento, uno de ellos de Publicidad II&nbsp; es una marca que est\u00e1 activa\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indic\u00f3 el profesor que durante la realizaci\u00f3n de esta campa\u00f1a, se trabajaron las tres fases, \u201cla fase de investigaci\u00f3n, creativa, de medios y presupuesto. Los alumnos de Publicidad I trabajaron la fase de investigaci\u00f3n y la fase creativa y en el caso de Publicidad II la fase de medios un poco m\u00e1s completa\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conectados 5.0 adem\u00e1s de mostrar los stands con las piezas publicitarias, los estudiantes aplicaron el plan de atenci\u00f3n al cliente, se realizaron tres ponencias sobre la \u00faltima tendencia del marketing 5.0, la importancia de la creatividad en la publicidad y la \u00e9tica publicitaria hoy en d\u00eda y los nuevos retos de la Inteligencia Artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta oportunidad la jornada tuvo una sorpresa musical con la presentaci\u00f3n de la joven cantante alumna de URBE Ariane quien ofreci\u00f3 un recital de cinco canciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El profesor considera que los estudiantes salen bastantes preparados de estas dos materias, con una visi\u00f3n suficientemente clara de lo que es el marketing digital y todas las estrategias publicitarias que se utilizan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De igual forma enfatiz\u00f3, que en la etapa de la c\u00e1tedra Publicidad II es mucho m\u00e1s avanzada y tiene mayor competencia en lo que se refiere a planificaci\u00f3n y creatividad, de igual forma, se profundiza en el tema de las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Facultad de Humanidades y Educaci\u00f3n a trav\u00e9s de la Escuela de Comunicaci\u00f3n Social, realiz\u00f3 el evento Conectados 5.0 donde los estudiantes presentaron las campa\u00f1as publicitarias de las c\u00e1tedras Publicidad I y II. El coordinador de la jornada Profesor Javier Berm\u00fadez coment\u00f3 que los estudiantes trabajaron bajo un esquema agencia y cliente, realizando una campa\u00f1a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-6692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Escuela de Comunicaci\u00f3n Social realiz\u00f3 la jornada Conectados 5.0 - Administrador<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escuela de Comunicaci\u00f3n Social realiz\u00f3 la jornada Conectados 5.0 - Administrador\" \/>\n<meta property=\"og:description\" content=\"La Facultad de Humanidades y Educaci\u00f3n a trav\u00e9s de la Escuela de Comunicaci\u00f3n Social, realiz\u00f3 el evento Conectados 5.0 donde los estudiantes presentaron las campa\u00f1as publicitarias de las c\u00e1tedras Publicidad I y II. El coordinador de la jornada Profesor Javier Berm\u00fadez coment\u00f3 que los estudiantes trabajaron bajo un esquema agencia y cliente, realizando una campa\u00f1a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/campusnuevo.urbe.edu\/?p=6692\" \/>\n<meta property=\"og:site_name\" content=\"Administrador\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-08T18:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T19:01:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2024\/04\/photo1712613970.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alfredo Reyes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alfredo Reyes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=6692#article\",\"isPartOf\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=6692\"},\"author\":{\"name\":\"Alfredo Reyes\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/#\/schema\/person\/4d66b57673848b539bcdf9d2eecb88f5\"},\"headline\":\"Escuela de Comunicaci\u00f3n Social realiz\u00f3 la jornada Conectados 5.0\",\"datePublished\":\"2024-04-08T18:52:00+00:00\",\"dateModified\":\"2024-04-10T19:01:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=6692\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/#organization\"},\"articleSection\":[\"ACADEMIA\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/campusnuevo.urbe.edu\/?p=6692#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=6692\",\"url\":\"https:\/\/campusnuevo.urbe.edu\/?p=6692\",\"name\":\"Escuela de Comunicaci\u00f3n Social realiz\u00f3 la jornada Conectados 5.0 - 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