{"id":6642,"date":"2024-04-02T19:30:06","date_gmt":"2024-04-02T23:30:06","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=6642"},"modified":"2024-04-04T13:58:53","modified_gmt":"2024-04-04T17:58:53","slug":"estudiante-de-urbe-organizaron-conferencia-titulado-inteligencia-artificial-en-la-publicidad","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=6642","title":{"rendered":"Estudiante de URBE organizaron conferencia titulado \u201cInteligencia Artificial en la Publicidad\u201d"},"content":{"rendered":"<p>El pasado 2 de abril, en el Sal\u00f3n de Usos M\u00faltiples de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, se llev\u00f3 a cabo un interesante conversatorio titulado \u201cInteligencia Artificial en la Publicidad\u201d, organizado por los estudiantes de la C\u00e1tedra de Organizaci\u00f3n y Administraci\u00f3n de Eventos.<\/p>\n<p>El evento cont\u00f3 con la destacada presencia de Joco Gonz\u00e1lez, reconocido experto en el \u00e1rea de inteligencia artificial, quien comparti\u00f3 con los asistentes su visi\u00f3n sobre el papel crucial que juega la \u201cInteligencia Artificial en la Publicidad\u201d.<\/p>\n<p>Asimismo, destac\u00f3 que la IA se puede usar en las organizaciones, estudios y emprendimientos. Gonz\u00e1lez enfatiz\u00f3 la accesibilidad y la utilidad de la IA para aumentar la productividad, calific\u00e1ndola como una herramienta de \u201cuso sencillo\u201d.<\/p>\n<p>Durante el conversatorio, se cont\u00f3 con la participaci\u00f3n de la Decana de la Facultad de Humanidades y Educaci\u00f3n, Dra. Marilyn Lescher, la Directora de la Escuela de Comunicaci\u00f3n Social, Dra. Sheila Rinc\u00f3n, y la profesora Myvana D\u00edaz.<\/p>\n<p>En cuanto a la aplicaci\u00f3n de la inteligencia artificial en campa\u00f1as publicitarias, Gonz\u00e1lez resalt\u00f3 su versatilidad para generar im\u00e1genes impactantes, campa\u00f1as de expectativa, segmentar el p\u00fablico objetivo y crear campa\u00f1as digitales efectivas. Sin embargo, hizo hincapi\u00e9 en la importancia de un uso responsable de esta tecnolog\u00eda, recordando que la IA no sustituir\u00e1 nunca la inteligencia humana y que es fundamental tener en cuenta su evoluci\u00f3n constante y posibles limitaciones.<\/p>\n<p>En este sentido, el experto inst\u00f3 a los estudiantes presentes a ser conscientes de que, aunque la IA puede ser una herramienta poderosa, es la inteligencia humana la que debe prevalecer en la toma de decisiones. La conferencia \u201cInteligencia Artificial en la Publicidad\u201d dej\u00f3 claro que el futuro del marketing y la publicidad est\u00e1 estrechamente ligado al desarrollo y correcto uso de esta tecnolog\u00eda emergente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4695\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2022\/11\/FirmaWEB-AlfredoReyes-02.png\" alt=\"\" width=\"213\" height=\"58\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 2 de abril, en el Sal\u00f3n de Usos M\u00faltiples de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, se llev\u00f3 a cabo un interesante conversatorio titulado \u201cInteligencia Artificial en la Publicidad\u201d, organizado por los estudiantes de la C\u00e1tedra de Organizaci\u00f3n y Administraci\u00f3n de Eventos. El evento cont\u00f3 con la destacada presencia de Joco Gonz\u00e1lez, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-6642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudiante de URBE organizaron conferencia titulado \u201cInteligencia Artificial en la Publicidad\u201d<\/title>\n<meta name=\"description\" content=\"El pasado 2 de abril, en el Sal\u00f3n de Usos M\u00faltiples de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, se llev\u00f3 a cabo un interesante conversatorio titulado \u201cInteligencia Artificial en la Publicidad\u201d, organizado por los estudiantes de la C\u00e1tedra de 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