{"id":5072,"date":"2023-04-10T15:03:00","date_gmt":"2023-04-10T19:03:00","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=5072"},"modified":"2023-04-10T15:03:00","modified_gmt":"2023-04-10T19:03:00","slug":"la-creatividad-destaco-durante-el-full-day-marketing-de-los-estudiantes-de-la-escuela-de-mercadeo","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=5072","title":{"rendered":"La creatividad destac\u00f3 durante el Full Day Marketing de los estudiantes de la Escuela de  Mercadeo"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">Estudiantes del \u00faltimo semestre de la escuela de Mercadeo de la Facultad de Ciencias Administrativas, se dieron cita durante la jornada del d\u00eda lunes 10 de abril para llevar a cabo\u00a0 la presentaci\u00f3n de sus proyectos especiales de final de curso.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">La actividad especial denominada \u201cFull Day Marketing\u201d, en su cuarta edici\u00f3n cont\u00f3 con la presencia de la Rectora de la universidad Dra. Diana Carolina Belloso de Collados, quien realiz\u00f3 un recorrido por los diferentes stands donde los estudiantes expusieron sus campa\u00f1as publicitarias para mostrar las marcas dise\u00f1adas.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">La rectora, tom\u00f3 participaci\u00f3n en la actividad en la cual los estudiantes tuvieron la oportunidad de conversar con ella y mostrarle las campa\u00f1as de marketing digital dise\u00f1adas para sus emprendimientos.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">La Dra. Lynet Pirela, Directora de la Escuela de Mercadeo acompa\u00f1\u00f3 junto a las dem\u00e1s autoridades del evento a la rectora Dra. Diana Carolina Belloso de Collados, mientras\u00a0 observaba\u00a0 los stands de marcas tales como: tiendas de mascotas, marcas de reposter\u00eda, productos naturales, dise\u00f1os entre otros.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">El profesor Tulio Gotopo de la c\u00e1tedra Mercadotecnia de los Servicios, coment\u00f3 que esta actividad tuvo como prop\u00f3sito que los estudiantes den a conocer todos los conocimientos que obtuvieron durante el curso de la materia.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">De igual forma, la profesora Randy Villareal de la C\u00e1tedra Direcci\u00f3n de Productos, indic\u00f3 que los cursantes de esta asignatura, desarrollan una campa\u00f1a completa desde lo que significa el producto,\u00a0 la marca, el empaque, el dise\u00f1o y la presentaci\u00f3n al p\u00fablico para el cual est\u00e1 dirigido.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">Osiris Jugo profesora de la c\u00e1tedra Administraci\u00f3n de Mercado, expres\u00f3 que los j\u00f3venes participan en esta importante campa\u00f1a en todo un proceso de investigaci\u00f3n de mercado, es en el evento de \u00abFull Day Marketing\u00bb donde proyectan todo su profesionalismo adquirido durante su carrera.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">La profesora Osiris Jugo, destac\u00f3 el cambio y evoluci\u00f3n del marketing el cual se puede observar en los proyectos presentados durante esta jornada desde el marketing tradicional, hasta el marketing digital que est\u00e1 presente en todas las campa\u00f1as hoy d\u00eda.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\" align=\"justify\"><span style=\"font-family: Times New Roman,serif; font-size: medium;\"><span style=\"color: black;\">La c\u00e1tedra de Mercadeo II liderada por la profesora Melisa Villalobos, cont\u00f3 con la participaci\u00f3n de 10 stands donde los estudiantes mostraron sus marcas al p\u00fablico asistente al evento.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudiantes del \u00faltimo semestre de la escuela de Mercadeo de la Facultad de Ciencias Administrativas, se dieron cita durante la jornada del d\u00eda lunes 10 de abril para llevar a cabo\u00a0 la presentaci\u00f3n de sus proyectos especiales de final de curso. \u00a0 La actividad especial denominada \u201cFull Day Marketing\u201d, en su cuarta edici\u00f3n cont\u00f3 con [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-5072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - 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