{"id":11885,"date":"2026-04-15T13:29:05","date_gmt":"2026-04-15T17:29:05","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=11885"},"modified":"2026-04-15T13:29:07","modified_gmt":"2026-04-15T17:29:07","slug":"muestra-de-taller-de-diseno-8-presento-innovadores-campanas-integrales-2","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=11885","title":{"rendered":"Muestra de Taller de Dise\u00f1o 8 present\u00f3 innovadores campa\u00f1as integrales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Estudiantes de Dise\u00f1o Gr\u00e1fico de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, presentaron el pasado mi\u00e9rcoles 15 de abril la \u201cMuestra de Taller de Dise\u00f1o Gr\u00e1fico 8\u201d, una exhibici\u00f3n que reuni\u00f3 diversas propuestas enfocadas en campa\u00f1as publicitarias integrales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD1-1024x768.jpeg\" alt=\"\" class=\"wp-image-11886\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD1-1024x768.jpeg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD1-300x225.jpeg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD1-768x576.jpeg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD1.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la exposici\u00f3n, las dos secciones del \u00faltimo taller operaron bajo la din\u00e1mica de una agencia creativa. Bajo este esquema, los alumnos desarrollaron identidades visuales y estrategias de comunicaci\u00f3n completas para nuevos productos y servicios vinculados al sector de eventos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El material exhibido que incluy\u00f3 dese el dise\u00f1o de logotipos y empaques hasta piezas promocionales y tr\u00edpticos, fue conceptualizado y producido en su totalidad por los futuros profesionales. Los profesores de la c\u00e1tedra, Helen Hern\u00e1ndez y Claudio Molina, destacaron el nivel de los trabajos al integrar publicidad exterior, medios digitales, redes sociales, material impreso y stand 3D.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan explic\u00f3 el profesor Molina, el objetivo central fue la creaci\u00f3n de una identidad corporativa s\u00f3lida, con especial \u00e9nfasis en el rubro de eventos, tales como conciertos, mercados tem\u00e1ticos y ferias gastron\u00f3micas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD2-1024x768.jpeg\" alt=\"\" class=\"wp-image-11887\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD2-1024x768.jpeg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD2-300x225.jpeg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD2-768x576.jpeg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD2.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, las propuestas establecieron planes de medios dise\u00f1ados para expandir el mercado regional, combinando herramientas convencionales con nuevas tecnolog\u00edas para posicionar con \u00e9xito estas marcas originales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD3-1024x768.jpeg\" alt=\"\" class=\"wp-image-11888\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD3-1024x768.jpeg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD3-300x225.jpeg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD3-768x576.jpeg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD3.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD4-1024x768.jpeg\" alt=\"\" class=\"wp-image-11889\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD4-1024x768.jpeg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD4-300x225.jpeg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD4-768x576.jpeg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD4.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD5-1024x768.jpeg\" alt=\"\" class=\"wp-image-11890\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD5-1024x768.jpeg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD5-300x225.jpeg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD5-768x576.jpeg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2026\/04\/TD5.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"95\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/07\/FirmaWEB-Ilda-Alvarez-02.png\" alt=\"\" class=\"wp-image-10187\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/07\/FirmaWEB-Ilda-Alvarez-02.png 355w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/07\/FirmaWEB-Ilda-Alvarez-02-300x80.png 300w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Estudiantes de Dise\u00f1o Gr\u00e1fico de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, presentaron el pasado mi\u00e9rcoles 15 de abril la \u201cMuestra de Taller de Dise\u00f1o Gr\u00e1fico 8\u201d, una exhibici\u00f3n que reuni\u00f3 diversas propuestas enfocadas en campa\u00f1as publicitarias integrales. Durante la exposici\u00f3n, las dos secciones del \u00faltimo taller operaron bajo la din\u00e1mica de una agencia creativa. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-11885","post","type-post","status-publish","format-standard","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Muestra de Taller de Dise\u00f1o 8 present\u00f3 innovadores campa\u00f1as integrales - Administrador<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Muestra de Taller de Dise\u00f1o 8 present\u00f3 innovadores campa\u00f1as integrales - Administrador\" \/>\n<meta property=\"og:description\" content=\"Estudiantes de Dise\u00f1o Gr\u00e1fico de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, presentaron el pasado mi\u00e9rcoles 15 de abril la \u201cMuestra de Taller de Dise\u00f1o Gr\u00e1fico 8\u201d, una exhibici\u00f3n que reuni\u00f3 diversas propuestas enfocadas en campa\u00f1as publicitarias integrales. 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