{"id":11807,"date":"2026-04-09T10:15:38","date_gmt":"2026-04-09T14:15:38","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=11807"},"modified":"2026-04-13T08:21:08","modified_gmt":"2026-04-13T12:21:08","slug":"los-mejores-proyectos-destacaron-en-la-xviii-jornadas-de-administracion","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=11807","title":{"rendered":"Los mejores proyectos destacaron en la XVIII Jornadas de Administraci\u00f3n"},"content":{"rendered":"\n

Las XVIII Jornadas de Investigaci\u00f3n de la Facultad de Ciencias Administrativas de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, se llevaron a cabo con un rotundo \u00e9xito. El evento que tuvo lugar el pasado mi\u00e9rcoles 8 de abril en el sal\u00f3n de usos m\u00faltiples, permiti\u00f3 a los estudiantes de esta facultad presentar sus trabajos finales para optar a sus t\u00edtulos de pregrado.<\/p>\n\n\n\n

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Participaron alumnos de Administraci\u00f3n de Empresas, Contadur\u00eda P\u00fablica, Relaciones Industriales y Administraci\u00f3n menci\u00f3n Mercadeo.<\/p>\n\n\n\n

La Coordinadora de Trabajo Especial de Grado Msc. Zenaida Galue, inform\u00f3 que durante la jornada se defendieron un total de 13 tesis ante sus tutores acad\u00e9micos y metodol\u00f3gicos, tras un proceso de selecci\u00f3n altamente competitivo entre los mejores trabajos de todas las escuelas.<\/p>\n\n\n\n

El momento fue propicio para que los estudiantes rindieran un homenaje al Rector Fundador Dr. Oscar Belloso Medina con un minuto de aplausos, demostrando de esta manera el agradecimiento y que sigue presente en los corazones de toda la comunidad universitaria.<\/p>\n\n\n\n

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La Decana de la Facultad de Ciencias Administrativas Dra. Betty Galaviz, coment\u00f3 que la jornada cont\u00f3 con excelentes trabajos que demostraron la calidad de la investigaci\u00f3n que se desarrolla en URBE.<\/p>\n\n\n\n

El inter\u00e9s de los estudiantes por presentar proyectos de investigaci\u00f3n con sentido social, se evidenci\u00f3 en la tesis \u201cDise\u00f1o de Growth Marketing para la empresa Ecobolsas Maracaibo C.A.\u201d, un novedoso proyecto en alianza con el Tranv\u00eda de Maracaibo que busca dar visibilidad al D\u00eda de los Monumentos que se celebra cada 16 de abril.<\/p>\n\n\n\n

Mar\u00eda Parra, Oreana P\u00e9rez, Valeska Ormo y Evangelina S\u00e1nchez, crearon un dise\u00f1o de ecobolsas para mostrar la ruta de los monumentos de la ciudad de Maracaibo la cual culmina en URBE como referencia de universidad sustentable.<\/p>\n\n\n\n

Los proyectos presentados durante la XVIII Jornada de Investigaci\u00f3n fueron los siguientes:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Escuela de Contadur\u00eda P\u00fablica<\/strong><\/p>\n\n\n\n

Evaluaci\u00f3n del costo de los servicios de hematolog\u00eda completa para plan m\u00e9dico Salud Zulia, C.A.<\/p>\n\n\n\n

Dise\u00f1o del sistema presupuestario en la Farmacia Mi Chinita M&V C.A.<\/p>\n\n\n\n

Dise\u00f1o de la estructura de costos de los servicios radiol\u00f3gicos para Radio Medica del Sur, C.A.<\/p>\n\n\n\n

Dise\u00f1o de la planificaci\u00f3n financiera para Alpi Tech, C.A.<\/p>\n\n\n\n

Escuela de Administraci\u00f3n de Empresas<\/strong><\/p>\n\n\n\n

Evaluaci\u00f3n de la gesti\u00f3n de inventario en Foni, C.A.<\/p>\n\n\n\n

Escuela de Administraci\u00f3n menci\u00f3n Mercadeo<\/strong><\/p>\n\n\n\n

Evaluaci\u00f3n de la satisfacci\u00f3n del cliente en alimentos Bella Vista C.A. (T\u00e9 con t\u00e9)<\/p>\n\n\n\n

Dise\u00f1o de Growth Marketing para la empresa Ecobolsas Maracaibo, C.A.<\/p>\n\n\n\n

Evaluaci\u00f3n de la customer Experience en Rosa Campo Flores C.A.<\/p>\n\n\n\n

Evaluaci\u00f3n del marketing B2B en la empresa av\u00edcola La Rosita, C.A.<\/p>\n\n\n\n

Evaluaci\u00f3n del trade marketing aplicado por Operaciones y servicios de Occidente, C.A.(PUSH)<\/p>\n\n\n\n

Escuela de Relaciones Industriales<\/strong><\/p>\n\n\n\n

An\u00e1lisis del proceso de reclutamiento y selecci\u00f3n en el complejo m\u00e9dico San Lucas, C.A.<\/p>\n\n\n\n

An\u00e1lisis de la motivaci\u00f3n laboral en S\u00faper Colones Candy Shop. C.A.<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Las XVIII Jornadas de Investigaci\u00f3n de la Facultad de Ciencias Administrativas de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, se llevaron a cabo con un rotundo \u00e9xito. El evento que tuvo lugar el pasado mi\u00e9rcoles 8 de abril en el sal\u00f3n de usos m\u00faltiples, permiti\u00f3 a los estudiantes de esta facultad presentar sus trabajos finales […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-11807","post","type-post","status-publish","format-standard","hentry","category-academia"],"yoast_head":"\nURBE realiz\u00f3 la XVIII Jornadas de Administraci\u00f3n<\/title>\n<meta name=\"description\" content=\"Estudiantes de Ciencias Administrativas de URBE presentaron con \u00e9xito sus trabajos finales de grado en las XVIII Jornadas de Investigaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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