{"id":11194,"date":"2025-11-26T14:59:54","date_gmt":"2025-11-26T18:59:54","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=11194"},"modified":"2025-11-26T14:59:55","modified_gmt":"2025-11-26T18:59:55","slug":"muestra-de-taller-de-diseno-8-presento-innovadores-campanas-integrales","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=11194","title":{"rendered":"Muestra de Taller de Dise\u00f1o 8 present\u00f3 innovadores campa\u00f1as integrales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Estudiantes de Dise\u00f1o Gr\u00e1fico de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, realizaron el pasado mi\u00e9rcoles 26 de noviembre la \u201cMuestra de Taller de Dise\u00f1o 8\u201d, una exhibici\u00f3n que reuni\u00f3 diversos trabajos vinculados a campa\u00f1as publicitarias integrales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td1-1024x768.jpg\" alt=\"\" class=\"wp-image-11195\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td1-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td1-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td1-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la exposici\u00f3n, las dos secciones del \u00faltimo taller se organizaron simulando el funcionamiento de una agencia creativa. Bajo esta din\u00e1mica, desarrollaron identidades de marca y campa\u00f1as completas para productos nuevos con tem\u00e1tica navide\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo el material exhibido, desde el logotipo y el dise\u00f1o de empaque hasta los tr\u00edpticos y piezas publicitarias, fue elaborado \u00edntegramente por los estudiantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los profesores de Taller de Dise\u00f1o 8, Helen Hern\u00e1ndez y Claudio Molina, destacaron el profesionalismo de los estudiantes al concebir estrategias que integran publicidad exterior, medios digitales, redes sociales, material impreso y stand en 3D.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td2-1024x768.jpg\" alt=\"\" class=\"wp-image-11196\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td2-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td2-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td2-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan explic\u00f3 la profesora Hern\u00e1ndez, el objetivo principal del proyecto fue la creaci\u00f3n de la identidad corporativa de un cliente, resaltando el elemento navide\u00f1o en propuestas que abarcaron sectores como servicios, alimentos, bebidas, eventos y videojuegos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los proyectos establecieron estrategias de medios para expandir el mercado regional, combinando la publicidad convencional con nuevas herramientas tecnol\u00f3gicas para posicionar estas marcas originales en el mercado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td3-1024x768.jpg\" alt=\"\" class=\"wp-image-11197\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td3-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td3-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td3-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td4-1024x768.jpg\" alt=\"\" class=\"wp-image-11198\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td4-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td4-300x225.jpg 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height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td6-1024x768.jpg\" alt=\"\" class=\"wp-image-11200\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td6-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td6-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td6-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td6.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td8-1024x768.jpg\" alt=\"\" class=\"wp-image-11201\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td8-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td8-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td8-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td8.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td9-1024x768.jpg\" alt=\"\" class=\"wp-image-11202\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td9-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td9-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td9-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td9.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td10-1024x768.jpg\" alt=\"\" class=\"wp-image-11203\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td10-1024x768.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td10-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td10-768x576.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/td10.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"95\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/07\/FirmaWEB-Ilda-Alvarez-02.png\" alt=\"\" class=\"wp-image-10187\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/07\/FirmaWEB-Ilda-Alvarez-02.png 355w, 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Durante la exposici\u00f3n, las dos secciones del \u00faltimo taller se organizaron simulando el funcionamiento de una agencia creativa. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-11194","post","type-post","status-publish","format-standard","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Muestra de Taller de Dise\u00f1o 8 present\u00f3 innovadores campa\u00f1as integrales - Administrador<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Muestra de Taller de Dise\u00f1o 8 present\u00f3 innovadores campa\u00f1as integrales - Administrador\" \/>\n<meta property=\"og:description\" content=\"Estudiantes de Dise\u00f1o Gr\u00e1fico de la Universidad Privada Dr. Rafael Belloso Chac\u00edn, realizaron el pasado mi\u00e9rcoles 26 de noviembre la \u201cMuestra de Taller de Dise\u00f1o 8\u201d, una exhibici\u00f3n que reuni\u00f3 diversos trabajos vinculados a campa\u00f1as publicitarias integrales. 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