{"id":10991,"date":"2025-11-12T08:56:57","date_gmt":"2025-11-12T12:56:57","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=10991"},"modified":"2025-11-12T08:57:00","modified_gmt":"2025-11-12T12:57:00","slug":"exposicion-de-publicidad-conectados-presento-novedosas-campanas","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=10991","title":{"rendered":"Exposici\u00f3n de publicidad \u201cConectados\u201d present\u00f3 novedosas campa\u00f1as\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La Facultad de Humanidades y Educaci\u00f3n a trav\u00e9s de la Escuela de Comunicaci\u00f3n Social, realiz\u00f3 el pasado lunes el evento \u201cConectados\u201d&nbsp; donde los estudiantes presentaron las campa\u00f1as publicitarias de las c\u00e1tedras Publicidad I y II.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec1-1024x769.jpg\" alt=\"\" class=\"wp-image-10992\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec1-1024x769.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec1-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec1-768x577.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec1.jpg 1156w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El coordinador de la jornada Profesor Javier Berm\u00fadez coment\u00f3 que los estudiantes trabajaron bajo un esquema agencia y cliente, realizando una campa\u00f1a publicitaria la cual fue presentada a toda la comunidad universitaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLos equipos se organizaron y crearon su propia agencia de publicidad atendiendo cada uno sus propios emprendimientos, fueron m\u00e1s de diez stand entre las dos c\u00e1tedras\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indic\u00f3 el profesor que durante la realizaci\u00f3n de esta campa\u00f1a, se trabajaron las tres fases, \u201cla fase de investigaci\u00f3n, creativa, de medios y presupuesto. Los alumnos de Publicidad I trabajaron la fase de investigaci\u00f3n y la fase creativa y en el caso de Publicidad II la fase de medios un poco m\u00e1s completa\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cConectados\u201d adem\u00e1s de mostrar los stands con las piezas publicitarias, los estudiantes aplicaron el plan de atenci\u00f3n al cliente, la importancia de la creatividad en la publicidad y la \u00e9tica publicitaria hoy en d\u00eda y los nuevos retos de la Inteligencia Artificial.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec2-1024x769.jpg\" alt=\"\" class=\"wp-image-10993\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec2-1024x769.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec2-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec2-768x577.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec2.jpg 1156w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El profesor considera que los estudiantes salen bastantes preparados de estas dos materias, con una visi\u00f3n suficientemente clara de lo que es el marketing digital y todas las estrategias publicitarias que se utilizan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De igual forma enfatiz\u00f3, que en la etapa de la c\u00e1tedra Publicidad II es mucho m\u00e1s avanzada y tiene mayor competencia en lo que se refiere a planificaci\u00f3n y creatividad, de igual forma, se profundiza en el tema de las redes sociales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec3-1024x769.jpg\" alt=\"\" class=\"wp-image-10994\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec3-1024x769.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec3-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec3-768x577.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec3.jpg 1156w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec4-1024x769.jpg\" alt=\"\" class=\"wp-image-10995\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec4-1024x769.jpg 1024w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec4-300x225.jpg 300w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec4-768x577.jpg 768w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec4.jpg 1156w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"95\" src=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/07\/FirmaWEB-Ilda-Alvarez-02.png\" alt=\"\" class=\"wp-image-10187\" srcset=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/07\/FirmaWEB-Ilda-Alvarez-02.png 355w, https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/07\/FirmaWEB-Ilda-Alvarez-02-300x80.png 300w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La Facultad de Humanidades y Educaci\u00f3n a trav\u00e9s de la Escuela de Comunicaci\u00f3n Social, realiz\u00f3 el pasado lunes el evento \u201cConectados\u201d&nbsp; donde los estudiantes presentaron las campa\u00f1as publicitarias de las c\u00e1tedras Publicidad I y II. El coordinador de la jornada Profesor Javier Berm\u00fadez coment\u00f3 que los estudiantes trabajaron bajo un esquema agencia y cliente, realizando [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-10991","post","type-post","status-publish","format-standard","hentry","category-academia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exposici\u00f3n de publicidad \u201cConectados\u201d present\u00f3 novedosas campa\u00f1as\u00a0 - Administrador<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exposici\u00f3n de publicidad \u201cConectados\u201d present\u00f3 novedosas campa\u00f1as\u00a0 - Administrador\" \/>\n<meta property=\"og:description\" content=\"La Facultad de Humanidades y Educaci\u00f3n a trav\u00e9s de la Escuela de Comunicaci\u00f3n Social, realiz\u00f3 el pasado lunes el evento \u201cConectados\u201d&nbsp; donde los estudiantes presentaron las campa\u00f1as publicitarias de las c\u00e1tedras Publicidad I y II. El coordinador de la jornada Profesor Javier Berm\u00fadez coment\u00f3 que los estudiantes trabajaron bajo un esquema agencia y cliente, realizando [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/campusnuevo.urbe.edu\/?p=10991\" \/>\n<meta property=\"og:site_name\" content=\"Administrador\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T12:56:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T12:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/campusnuevo.urbe.edu\/wp-content\/uploads\/2025\/11\/conec1-1024x769.jpg\" \/>\n<meta name=\"author\" content=\"Alfredo Reyes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alfredo Reyes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=10991#article\",\"isPartOf\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=10991\"},\"author\":{\"name\":\"Alfredo Reyes\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/#\/schema\/person\/4d66b57673848b539bcdf9d2eecb88f5\"},\"headline\":\"Exposici\u00f3n de publicidad \u201cConectados\u201d present\u00f3 novedosas campa\u00f1as\u00a0\",\"datePublished\":\"2025-11-12T12:56:57+00:00\",\"dateModified\":\"2025-11-12T12:57:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=10991\"},\"wordCount\":294,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/campusnuevo.urbe.edu\/#organization\"},\"articleSection\":[\"ACADEMIA\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/campusnuevo.urbe.edu\/?p=10991#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/campusnuevo.urbe.edu\/?p=10991\",\"url\":\"https:\/\/campusnuevo.urbe.edu\/?p=10991\",\"name\":\"Exposici\u00f3n de publicidad \u201cConectados\u201d present\u00f3 novedosas campa\u00f1as\u00a0 - 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