{"id":10063,"date":"2025-07-10T15:57:33","date_gmt":"2025-07-10T19:57:33","guid":{"rendered":"https:\/\/campusnuevo.urbe.edu\/?p=10063"},"modified":"2025-07-10T15:57:35","modified_gmt":"2025-07-10T19:57:35","slug":"conectados-a-la-sostenibilidad-presento-innovadoras-campanas-publicitarias","status":"publish","type":"post","link":"https:\/\/campusnuevo.urbe.edu\/?p=10063","title":{"rendered":"\u201cConectados a la Sostenibilidad\u201d present\u00f3 innovadoras campa\u00f1as publicitarias"},"content":{"rendered":"\n

Los estudiantes de Publicidad de la Escuela de Comunicaci\u00f3n Social de URBE participaron este pasado martes en el evento \u201cConectados a la Sostenibilidad\u201d, actividad durante la cual dieron a conocer innovadoras campa\u00f1as de publicidad a toda la comunidad universitaria.<\/p>\n\n\n\n

En esta oportunidad este emblem\u00e1tico evento de publicidad, se enfoc\u00f3 en la publicidad sostenible y todo lo referente a la responsabilidad de las empresas y del ramo publicitario de crear conciencia sobre el uso de productos responsables, seg\u00fan lo expres\u00f3 el profesor Javier Berm\u00fadez, coordinador de Conectados a la Sostenibilidad.<\/p>\n\n\n\n

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Los estudiantes por medio de sus creativas campa\u00f1as publicitarias, enviaron un mensaje a todas aquellas empresas que atentan contra el medio ambiente.<\/p>\n\n\n\n

De igual forma, la actividad acad\u00e9mica, cont\u00f3 con tres ponencias  acerca de este tema, la publicidad sostenible y la creatividad, tres ejes fundamentales en este medio.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Aproximadamente 10 equipos de publicidad, participaron de esta exposici\u00f3n donde dieron a conocer a la comunidad universitaria sus investigaciones de esta nueva tendencia de la publicidad sostenible.<\/p>\n\n\n\n

\u201cCada grupo se convierte en una agencia de publicidad con toda su estructura, c\u00f3mo se interrelaciona y cu\u00e1les son las funciones de cada departamento.  Durante todo el trimestre cumplen el doble papel de ser una agencia y un cliente ocup\u00e1ndose de crear una marca con su nombre e identidad gr\u00e1fica\u201d<\/p>\n\n\n\n

Con este proyecto de campa\u00f1a, los estudiantes de publicidad van realizando su estrategia, seg\u00fan lo indic\u00f3 el profesor Berm\u00fadez, en esta oportunidad juega un rol importante la estrategia enfocada en la sustentabilidad y la responsabilidad de las empresas con el medio ambiente.<\/p>\n\n\n\n

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\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Los estudiantes de Publicidad de la Escuela de Comunicaci\u00f3n Social de URBE participaron este pasado martes en el evento \u201cConectados a la Sostenibilidad\u201d, actividad durante la cual dieron a conocer innovadoras campa\u00f1as de publicidad a toda la comunidad universitaria. En esta oportunidad este emblem\u00e1tico evento de publicidad, se enfoc\u00f3 en la publicidad sostenible y todo […]<\/p>\n","protected":false},"author":2,"featured_media":10095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1007],"tags":[],"class_list":["post-10063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academia"],"yoast_head":"\n\u201cConectados a la Sostenibilidad\u201d present\u00f3 innovadoras campa\u00f1as publicitarias - Administrador<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cConectados a la Sostenibilidad\u201d present\u00f3 innovadoras campa\u00f1as publicitarias - Administrador\" \/>\n<meta property=\"og:description\" content=\"Los estudiantes de Publicidad de la Escuela de Comunicaci\u00f3n Social de URBE participaron este pasado martes en el evento \u201cConectados a la Sostenibilidad\u201d, actividad durante la cual dieron a conocer innovadoras campa\u00f1as de publicidad a toda la comunidad universitaria. 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